America’s #1 swimsuit designer dives right in to year two of his latest venture, Bleu/Rod Beattie. Last year’s successful brand launch solidified Rod Beattie’s reputation as the top designer in the U.S. swimwear market. For the past twenty years Rod’s swimsuit designs have been the best-selling styles at better department stores and specialty stores nationwide. (Based on data from NPD Group, the leading provider of consumer research information.)
The new label consists of Rod Beattie’s signature swimwear look – clean contemporary lines, brilliant saturated color and a bold graphic approach. “My customer is modern, sexy and wants a great fitting swimsuit whether it is a maillot, tankini or bikini,” says the designer. “She is a chic woman... of any age.”
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Rod’s upcoming schedule of events for 2013:
As Seen in the New York Times
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